An average of two people die by suicide each day in Scotland. People living in more deprived areas are at greater risk, and young people are particularly vulnerable. To begin to reduce the culture of silence associated with suicide, awareness and feelings of empowerment must be increased to seek and receive support.
A film with the message ‘It’s OK to Ask’, was created to raise awareness of the assistance available to young people and to increase the likelihood of supporting each other while enduring difficult times.
The film was made by a local production company with the help of youth ‘most at risk’; young people who understand the issues and that others could easily relate to. Positive Mental Attitudes (PMA), part of NHS Greater Glasgow and Clyde, initiated the project with the support of Glasgow City Council and the Choose Life National Programme at NHS Health Scotland, as part of a wider project called ‘NAEdrama.’ This allowed the direct involvement of young people and is helping to increase the reach of the film and the whole project to the target audience.